Wilcom Intl., Sydney, announced Hatch embroidery software as its new home-embroidery flagship product.
According to the company, it is the first home-embroidery software sold exclusively online and is specifically designed for the needs of a home embroiderer. It removes the complexities and commercial elements of embroidery software and replaces them with creative and artistic tools designed for hobbyists.
Wilcom also will partner with reseller Adorable Ideas in hopes of broadening its space in the home market.
“Wilcom is renowned for its powerful software which translates creative ideas into high quality embroidery,” says Bill Wilson, chief product officer, Wilcom Intl. With Hatch we present these embroidery capabilities in a new way which makes it much more obvious what you can do, and how you do it. The result is incredibly powerful home embroidery software that doesn’t overwhelm you,”. — M.Q.
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