May 17, 2017
Vapor Apparel, N. Charleston, S.C., recently launched a business unit in Europe, with inventory and operations located in the Netherlands.
Vapor Apparel Europe BV recently displayed its new line of sublimation-certified apparel at FESPA 2017, held this past May 8-12 in Hamburg, Germany. Vapor has more than 12 years of experience with sublimation apparel and offers knowledge and support to its distribution and printer customers, according to the company.
“We are the brand that picks up the phone and helps you with that technical question, “ says Christopher Bernat, chief revenue officer, Vapor Apparel. “That is not the traditional role of an apparel brand but we know what printers really need is answers. We make apparel and production tools that simplify operations and reduce error rates for sublimators.”
FESPA attendees saw the brand’s award-winning styles in myriad colors, all of which are sublimation friendly.
“European sublimators need colors that deliver superior printability and will not fade,” says Marcel Hulsman, director, Vapor Apparel. “They also want reliable accessories and customer benefits like UV/UPF sun protection and moisture management.” — J.L.
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