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SanMar Announces Brand-Management Changes

June 21, 2017

SanMar Corp., Issaquah, Wash., has announced numerous changes to its brand-management leadership team via promotions and outside hiring to better serve customer needs and market segments.

Shelley Renning remains vice president of brand management, overseeing design and merchandising of all SanMar private-label and retail-branded styles.

Rhea Aslin, who joined the company in 2011, has been promoted to senior director of brand management, where she’ll lead the merchandising and design for District, Alternative, Port & Company, Port Authority, Red House and CornerStone.

Rob Crowley has been promoted to director of brand management, overseeing the teams responsible for creating SanMar’s outerwear and bags. He joined SanMar in 2010 and has held a variety of roles on the merchandising team.


Nathan Brown joins SanMar as director of brand management, overseeing product design for SanMar’s athletic brands, including Sport-Tek, OGIO, OGIO Endurance and New Era. He has more than 20 years of fashion, performance apparel and footwear experience.

“We have an amazing team of merchandisers who evaluate trends and customer needs to create the products SanMar is known for in our industry,” Renning says. “With Rhea, Rob and Nathan driving our product vision, we can focus our efforts even more effectively to deliver the corporate, performance and team apparel our customers need to succeed.” — J.L.

 


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