Delta Apparel Inc., Greenville, S.C., announced its Salt Life lifestyle brand has opened its West Coast flagship store in San Clemente, Calif.
Salt Life is the presenting sponsor of the upcoming Pacific Paddle Board Games at Doheny State Park in Dana Point, to be held Sept. 30-Oct. 2. The store’s grand opening will kick off the games, and there will be a Salt Life outpost showcasing products each day. A second California location is set to open later this year.
“We have watched the growth of Salt Life over the past few years and felt this was the right next step in building consumer awareness in California,” says Salt Life President Jeff Stillwell. “San Clemente is the epicenter of the beach life on this coast and we knew this is where we wanted to establish our flagship Salt Life store. We have a number of Salt Life team members that reside in the area and are looking forward to becoming a part of this great community.” — M.Q.
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