News:


Perry Ellis Expands Callaway Apparel Licensing

November 6, 2013

Perry Ellis Intl., Miami, has agreed to expand its current partnership with Callaway Golf to design, manufacture and sell its golf apparel across Europe, the Middle East and Africa.

“We look forward to leveraging Callaway’s global recognition to further grow a truly authentic and international golf apparel collection,” says Oscar Feldenkreis, president and COO of Perry Ellis Intl. “Given the current strength of the Callaway Golf brand, we believe this iconic brand will perform well in all geographic markets and help to further strengthen our relationships with our retail partners around the world.”

Currently, the principal apparel distribution in the region is operated directly by Callaway Golf. Perry Ellis will assume responsibility for distribution channels for golf apparel product across Europe, the Middle East, and Africa, effective Jan. 1.

The men’s and women’s European Callaway fall 2013 line is currently available at leading golf specialty retail stores and resorts in the United Kingdom, Ireland, Germany, Sweden, Norway, Spain, Portugal, Austria, Switzerland, Finland, Czech Republic, Turkey and the Middle East. The addition of South Africa, as well as a full European rollout of the brand, is expected by spring 2014.


Perry Ellis currently markets ORIGINAL PENGUIN and FARAH brands in Europe from its London headquarters facility and design center. The company has established a dedicated team to operate the Callaway Golf apparel business in the expanded territories by directly integrating the business into its existing European organization and commercial infrastructure.

For the remainder of the 2014 fiscal year, Perry Ellis will make investments in staff and filling key open positions, upgrading Callaway Golf apparel design to reflect the expanded region’s consumer palate, and enhancing the existing operating infrastructure to perform the warehousing, embellishment and fulfillment of the apparel products.

For more information, visit pery.com. — L.M.