Jockey Intl. Inc., Kenosha, Wis., recently announced a licensing agreement with The Dream Lounge to launch thermals for men and women.
The symbiotic partnership is designed to help The Dream Lounge expand from loungewear to thermals. Jockey, in turn, will leverage The Dream Lounge’s knowledge with innovative technical fabrics to offer advanced thermal offerings.
“We are thrilled to introduce our partnership with Dream Lounge,” said Milou Gwyn, vice president of licensing at Jockey. “Their mission to ‘shake up sleepwear’ is aligned with Jockey’s commitment to continue providing on-trend product with the latest in apparel technology. We are excited to leverage their proven industry success for Jockey’s thermal business.”
The men’s and women’s thermal collections will feature innovative fabrics, such as React Tech heat-generating technology — which uses Hollow Core yarns to trap heat — and Peak Performance, which traps heat, wicks moisture and features anti-microbial properties.
The product assortment will feature items from traditional waffle thermals and layering pieces to textured stretch micro fleece for men and women.
Jockey’s men’s and women’s thermals collection will launch in fall 2015.
For more information, visit jockey.com. — J.L.
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