Augusta Sportswear, Founder Sport Group Launch Momentec Brands
Augusta Sportswear Brands and Founder Sport Group have announced their combined company’s new corporate identity, Momentec Brands.
FULL STORYUsing Ink The Cause, a web store powered by InkSoft, Albuquerque, N.M., an Indianapolis customer created a shirt to give back to the community and raise money for the Fraternal Order of Police to help families of injured and fallen officers.
The T-shirt was designed in honor of a policeman who was killed in the line of duty, featuring the words “Indy Strong –Help Stop The Violence,” The campaign, which lasted three and a half weeks, benefitted from a news story on the local Fox TV station. A total of 1,534 shirts were sold raising more than $12,000 for the police fund. Promoted by Ink The Cause through only social media, this example shows the potential fund-raising power when a web store is combined with social media, according to the company.
Some valuable lessons were learned from the Indy Strong campaign, which was powered by Inksoft’s fundraising webstore technology. After the Fox news story ran, more than 1,000 shirts were sold in the next 72 hours.
“We learned that we needed to refine some of distribution processes to speed up orders,” says Gabe Peters, vice president for RectorCom.com, the parent company that owns Ink The Cause. “We also now have a greater awareness of what we are doing with Ink The Cause, and this experience has helped us improve other campaigns currently running, as well as new campaigns in the planning stages.”
For more information, visit inksoft.com. — L.M.
Augusta Sportswear Brands and Founder Sport Group have announced their combined company’s new corporate identity, Momentec Brands.
FULL STORYWith another successful Impressions Expo in Atlantic City, New Jersey, now in the books, it’s time for apparel decorators, and screen printing, embroidery, heat pressing and digital decorating equipment and materials suppliers to start thinking about Impressions Expo Fort Worth.
FULL STORYImpressions Expo, the decorated apparel industry’s biggest trade show, brought fervor and exciting promise to Atlantic City (March 21-23).
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