News:


InkSoft Customer Uses Web Store to Raise Money for Local Cause




September 5, 2014

Using Ink The Cause, a web store powered by InkSoft, Albuquerque, N.M., an Indianapolis customer created a shirt to give back to the community and raise money for the Fraternal Order of Police to help families of injured and fallen officers.

The T-shirt was designed in honor of a policeman who was killed in the line of duty, featuring the words “Indy Strong –Help Stop The Violence,” The campaign, which lasted three and a half weeks, benefitted from a news story on the local Fox TV station. A total of 1,534 shirts were sold raising more than $12,000 for the police fund. Promoted by Ink The Cause through only social media, this example shows the potential fund-raising power when a web store is combined with social media, according to the company.

Some valuable lessons were learned from the Indy Strong campaign, which was powered by Inksoft’s fundraising webstore technology. After the Fox news story ran, more than 1,000 shirts were sold in the next 72 hours.

“We learned that we needed to refine some of distribution processes to speed up orders,” says Gabe Peters, vice president for RectorCom.com, the parent company that owns Ink The Cause. “We also now have a greater awareness of what we are doing with Ink The Cause, and this experience has helped us improve other campaigns currently running, as well as new campaigns in the planning stages.” 




For more information, visit inksoft.com. — L.M.