New Caps, Colors from S&S Activewear and Cap America for Custom Decorators for Spring 2024
S&S Activewear has announced the launch of Cap America’s latest headwear line, just in time for the spring season.
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News: Industry
InkSoft Offers Blog on Charging Higher Prices
InkSoft, Albuquerque, N.M., has posted a blog exploring how apparel decorators can set—and get—the prices they need to be successful.
Titled “The Secret to Charging Higher Prices in Your Print Shop,” the blog explains the risks and realities of competing solely on price and the long-term effects it can have on your business. It also discusses how to keep your prices and customers by identifying what sets your business apart and playing to its strengths. Blog readers will discover the underlying secret to commanding higher prices and the key elements to putting it into practice.
The blog also includes tips for alternative ways to make your business stand out and communicating what differentiates your shop to showcase the added value that makes it worth the price. These include everything from positioning your company to expanding products and services, and driving the message home.
Read the blog by clicking here. — J.L.
More Industry News
Independent Trading Co. Women’s California Wave Wash Hoodie Optimized for Screen Printing
The Women’s California Wave Wash Sunday Hoodie, offered by the Independent Trading Co., is the latest style in this collection, which also features crew necks, pullovers and full-zip styles.
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Atlantis Headwear Celebrates Earth Month with ‘Sustainable Savings’
Atlantis Headwear recently announced it has launched an all-new, more affordable pricing structure for select styles in recognition of Earth Month.
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