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InkSoft Blog Discusses Starting an Apparel Line




June 8, 2017

InkSoft, Albuquerque, N.M., recently published a blog by industry veteran Marshall Atkinson that asserts now is a great time to start an apparel line.

In this blog, Atkinson says retail is shifting from a brick-and-mortar space to the online space. The same amount of money is being spent, but via a phone, tablet or laptop. For this reason, the blog says, it’s easier than ever before for apparel decorators to design and market their own apparel lines, as they no longer have to convince a retailer to carry them.

Atkinson also walks blog readers through the steps to starting a line, from the idea to business planning, to identifying the target customer, as well as other crucial questions.

To read the blog, titled “Red Hot Time To Start An Apparel Line,” click here. — J.L.